Our Story
Built on
expertise.
Driven by
purpose.
YATI Media, LLC is a Pleasanton, California-based digital media company dedicated to demystifying personal finance. We believe high-quality financial education should be a right, not a privilege.
The YATI Story
From a CPA's desk to a national platform.
YATI Media was born from a simple observation: the financial advice industry was failing young people. The information that existed was either too complex for beginners, too generic to be actionable, or too conflicted to be trusted.
Riley Adams, a licensed CPA and former Senior Financial Analyst at Google, decided to change that. In 2018, he founded YATI Media, LLC in Pleasanton, California with a clear mandate: build a financial media company that combines institutional-grade expertise with the editorial voice of a trusted friend.
The flagship YATI Media platform launched in 2019 and quickly gained recognition from major media outlets including Bloomberg, The New York Times, MarketWatch, Business Insider, and NBC News. What distinguished the platform was not just the quality of its analysis, but its commitment to transparency — openly disclosing affiliate relationships, maintaining strict editorial independence, and never compromising reader trust for commercial gain.
Today, YATI Media operates as a lean, expert-driven publishing house reaching hundreds of thousands of readers monthly through our website, newsletters, and premium publications. Our BBB accreditation, major media citations, and loyal readership are testaments to the editorial standards we have maintained since day one.
Our Mission
Empowering financial independence.
YATI Media exists to help individuals at every stage of life earn, spend, save, invest, and handle their money with confidence. We translate complex financial concepts into clear, actionable guidance that anyone can understand and apply.
Through our flagship publication, newsletters, premium guides, and educational resources, we reach hundreds of thousands of readers each month — equipping them with the knowledge to build lasting financial security.
Our Vision
A financially literate generation.
We envision a world where the next generation of investors — Gen Alpha, Gen Z, and younger Millennials — enters adulthood equipped with the financial literacy to make sound decisions, build wealth, and retire on their own terms.
YATI Media is building the editorial infrastructure to make that vision a reality: a trusted, authoritative, and accessible financial media platform that grows with its audience across every stage of their financial journey.
Company Timeline
Eight years of growth.
Founded
YATI Media, LLC incorporated in Pleasanton, CA with a mandate to democratize financial education.
Launch
YATI Media's flagship financial platform goes live. First 10,000 readers within six months of publication.
Recognition
Featured in Business Insider, MarketWatch, and The New York Times as a leading personal finance voice.
Newsletter
"Retire With Riley" newsletter launched. Reaches 50,000 subscribers within the first year.
Accreditation
Better Business Bureau accreditation earned, reinforcing commitment to ethical business practices.
Scale
Monthly readership surpasses 500,000. Coverage expanded to dividend investing, tax strategy, and alternatives.
Premium Suite
Premium investment guides, market reports, and educational resources launched for serious investors.
Growth Phase
Strategic expansion of team, partnerships, and editorial infrastructure to serve a growing audience.
What We Stand For
Our core values.
Editorial Integrity
Every piece we publish is rigorously fact-checked, independently researched, and free from undisclosed conflicts of interest.
Accessible Expertise
Complex financial concepts deserve clear explanations. We translate institutional-grade analysis into language that empowers everyday investors.
Audience First
Our readers are not a demographic to be monetized — they are the reason we exist. Every editorial decision prioritizes their financial wellbeing.
Data-Driven Publishing
We back every recommendation with quantitative research, historical performance data, and rigorous analysis — not speculation or hype.
Transparent Operations
We disclose affiliate relationships and sponsored content openly. Our business model is built on trust, not obscured incentives.
Continuous Improvement
The financial landscape evolves constantly. We invest in our editorial processes and talent to ensure our content remains best-in-class.
The Team
Leadership & expertise.
Riley Adams, CPA
Founder & Chief Editor
A licensed CPA and former Senior Financial Analyst at Google, Riley founded YATI Media to bridge the gap between institutional financial knowledge and everyday investors. His work has been cited by Bloomberg, NBC News, Kiplinger, and Bankrate.
Editorial Team
Research & Content Division
Our editorial team comprises credentialed financial writers, former investment analysts, and subject-matter experts across retirement planning, tax strategy, dividend investing, and portfolio management.
Advisory Board
Strategic Guidance
YATI Media is guided by an advisory board of seasoned professionals from financial services, media, and technology — ensuring our editorial standards and business strategy remain best-in-class.
Want to work with us?
Whether you're a financial brand seeking editorial partnership or a reader looking for trusted guidance, we'd love to connect.